This collection of Top Tips is a combined list nominated by those who attended the UKeiG workshop on “New Google, New Challenges”. The next UKeiG Google workshop will be run on 8th September 2016.

1. Do not trust Google’s facts and answers
Google tries to provide facts and quick answers to your queries at the top and to the right of your results. These are computer generated extracts from pages and several different sources may be used to produce an “answer”. They are sometimes misleading or completely wrong. At the time of writing, the answer provided for a search on frugivore is an excellent example. (It explains why your cat is so fussy over its food – it is obviously craving its 5 a Day!) Always go to the original source to double check the information, but this is not always provided by Google.

2. Country versions of Google and /ncr
Country versions of Google give priority to the local content. This is a useful strategy when searching for research groups, companies and people that are active or working in a particular country. Use the standard ISO two letter country code, for example http://www.google.fr/ for Google France, http://www.google.it/ for Google Italy.

It is also worth trying your search in Google.com. Your results will probably be more international or US focused but you may see new search features or layouts in Google.com that are not yet available elsewhere. If Google insists on redirecting you to your own country version, go to the bottom right hand corner of the Google home page and you should see a link to Google.com. If there is no link then add ‘/ncr’ to the Google URL, for example http://www.google.com/ncr .

The downside of using country versions of any search tool is that the prioritised information is likely to be in the local language.

3. Search history
Your search history, which is recorded and available for you to view if you are signed in to your Google account, is used by Google to help personalise your results but it can also be useful as a record of past searches. If a user comes back to you having forgotten or lost the search and documents you gave them your search history should be able to help you find both. On any search results page click on the cog wheel in the upper right hand area of the screen and select History. You can then browse your history or select a date from the calendar (upper right and area of the History screen).

4. Verbatim
This is an essential tool for making Google carry out your search the way you want it run. Google automatically looks for variations on your terms and sometimes drops terms from your search, which is not always helpful. To use Verbatim, first run your search. Then click on ‘Search tools’ in the menu that runs across the top of your results page. A second row of options should appear. Click on ‘All results’ and from the drop down menu select Verbatim. Google will then search for your terms without any variations or omissions. Note that Google will search for documents and pages in which the words appear in any order. If you are searching on the title of a paper place the title within double quote marks to force an exact phrase match. If Google still alters your search then run Verbatim. 

If you are carrying out in-depth research it is worth trying out Verbatim even if the “normal” Google results seem OK. You may see very different and possibly more relevant content.

5. filetype: command.
An important advanced search command that is available not only in Google but in many alternative search tools. Use the filetype: command to limit your research to PowerPoint for presentations, spreadsheets for data and statistics, or PDF for research papers and industry/government reports.

For example:

plasmonic nanoparticles filetype:ppt

The command must be all lower case and there must be no spaces between the colon and the command or the file extension, otherwise Google will treat the command as a searchable word. Also you must search for pre and post Office 2007 file extensions separately as Google does not automatically pick up both.

For example

plasmonic nanoparticles filetype:ppt OR filetype:pptx

Note that Google’s Advanced Search screen pull down menu for filetype: only searches for pre Office 2007 extensions.

6. Minus sign to exclude information
Use the minus sign immediately before a term to exclude documents containing that term, but use with care as you may lose valuable information. It can also be used with commands to exclude file formats or websites from your search.

For example:

occupational asthma UK site:gov.uk -site:hse.gov.uk
-site:nationalarchives.gov.uk

7. Combine search commands
Combine multiple commands such as filetype: and site: to focus your search. Use the OR command to search for alternatives, for example:

occupational asthma UK site:ac.uk filetype:ppt OR filetype:pptx

8.Personalise Google News
Personalise Google News (http://news.google.co.uk) page when signed in to your account  and change what content is automatically displayed or add your own searches. Click on the Personalise button at the top of the right hand column. 

9. Google Scholar Cite feature
Click on the Cite link under a reference in Google Scholar and Google will give you options to import a citation in MLA, APA, Chicago, Harvard or Vancouver style into BibTex, EndNote, RefMan or RefWorks. Note that if the article is only available online you may need to add a doi or a URL, and the date of access.

10. Use Google site: search on Google scholar
This is one I had not thought of but was recommended by one of the delegates as a way of using Google’s advanced search commands on Google Scholar instead of Scholar’s own. (I have not had time to test this one out myself).