The Daily Telegraph Business Club aims to help SMEs through weekly case studies, information, free seminars and membership discounts. Registration is free and the club has a page every Tuesday in the Business Section of the Daily Telegraph. There is quite a lot to work your way through on the home page but the main tabs and headings are Strategy, Money, People, Sales, Technology and Operations. The Advanced Search is probably the best way to track down information in the archives as it enables you to search by category, for example legislation, and type of resource. The only really negative aspect of this site for me is the irritating news ticker scrolling across the screen near the top of the page. Luckily I use Firefox as my browser so I was able to ‘Remove it Permanently’ with the RIP add-on. The ticker really does not add much in the way of content to the site and becomes extremely annoying after a few minutes.

Bureau van Dijk Electronic Publishing (BvDEP) is to add Chinese company information to its range of products. QIN contains information on over 300,000 public and private companies in mainland China and provides three years’ financial history. The information is provided by SinoRating, a division of sinosure, a credit insurer and expert on Chinese business. Additional information is from World’Vest Base, a provider of information on listed companies worldwide. As well as financial data QIN also offers textual information on companies’ activities and will incorporate detailed ownership and corporate structure information as provided on BvDEP’s other products.

QIN will be available later this summer but free trials can be pre-ordered via local account managers or by contacting info@bvdep.com.

ZoomInfo has updated its business and people search engine. For those unfamiliar with the service, ZoomInfo searches and provides information on 35 million ‘people’ and 3.4 million companies. Unlike most conventional company and people directories, though, the information is gathered and compiled automatically by what it calls a semantic search engine. Content can be edited and corrected by the subject themselves, but you have to pay for at least a trial subscription in order to do it. ZoomInfo is free for basic information and advertiser supported. For full access you can upgrade to a ZoomExec account for USD 99 a month, and the full PowerSearch option costs from USD 3,950/year.

I have been attempting to carry out a proper evaluation for some time on behalf of various clients, and the redesigned site encouraged me to pay for a week’s trial at USD 19.99 for the ZoomExec service. I should make it clear right now, that I started this evaluation with a totally negative opinion of the service. My previous experiences of ZoomInfo in terms of quality have not been good and I regret to have to say that the upgrade has not changed my opinion.

The home page features three tabs – company searches, people searches and job searches via content from Indeed. There is also a tag cloud representing popular keywords used in searches on ZoomInfo. Company search and people searches by name are ad-supported: searches by keywords, job titles and other criteria are part of the priced services. One always starts an evaluation such as this using standard test searches on something or someone you know. Inevitably, then, I first did a search on myself. It found 22 people, or rather profiles. These profiles are compiled from web pages found by ZoomInfo and grouped together. Some of the profiles refer to the same person (there were four for me when I looked) but it is amazing how wrong ZoomInfo can be and that it can miss so much relevant and correct information that is out on the web.

None of my four profiles had my correct company name and the information in all cases was garbled. The most comprehensively supported profile, which was compiled from 36 web sites, has me working for TFPL. Yes, I am one of their associate trainers who they hire on a consultancy basis but I am not ’employed’ by TFPL. One could argue that it is an easy enough mistake for a poor dumb computer to make, especially as I am mentioned several times on the TFPL web site. But ZoomInfo has gone further and given me a non-existent email address at TFPL plus a Glasgow telephone number. I live and work in Reading a long way from Glasgow, but even if I did work at TFPL their main office is in London. To be fair if you are prepared to drill down through the web site references you do eventually arrive at the correct information on my own web site, but then why bother with ZoomInfo? Any half decent searcher could get there far more quickly using standard search engines and find more up to date information

If you have an account, you can set up your own public profile and consolidate existing profiles and correct them. Companies can do the same. That does not mean that the information will be any more accurate. ZoomInfo clearly states that it does not verify such information.

For company profiles, you are supposed to be able to view a list of competitors. Not a single one of my competitors were listed. Instead I was presented with a list consisting mostly of search tools: Lycos, Infoseek, Northern Light, EEVL, News Now and so on.

I tried searches on some of my colleagues and the results were even more difficult to fathom. The Advanced Search, where you can also include a company as well as a person’s name, ignored the company name. (I may have been clicking the wrong buttons or this feature may only work for PowerSearch accounts). Since I and most of my associates are running small businesses – probably not ZoomInfo’s forte – I persuaded some of my large, International corporate clients to try it out on people, companies and industries that they know. Their reactions ranged from laughter at the start, through disbelief at how wrong and out of date the data was, and finally to irritation and annoyance.

I did look at some of the other services on offer, such as keyword searching for products and services and Job searches, but I still could not find any redeeming features that would persuade me to pay money for this service or to even use the free search. There are other sources and directories out there that are more reliable and up to date, and some of them free.

Newly launched HotFrog UK is an interesting implementation of a business directory from Reed Business Information. Based on its Australian counterpart, a tag cloud forms a major part of the home page, highlighting the top 50 products/services. There is also an alphabetical index if you wish to browse all the categories. In addition you can browse an A-Z of companies or use the search box to carry out a key word search.

Limiting your search to a region or county is a two step process. You first search on a category and a location box appears on the results screen alongside the companies.

Business owners can add their company to the directory free of charge and can determine how they want their business classified. They can also include brand names in their entries.

There are another thirteen country ‘versions’ of HotFrog including India, Spain, Germany, France, Thailand and the US, all of which use the same interface. They are easily missed as the links are represented only by a series of flags at the bottom of the home pages.

Thomson have announced that “after carefully analyzing our product portfolio, we have decided to realign specific services within Business Intelligence Services. Our goal is to best align our products and resources to the markets and customers we serve.” They are selling Market Research (Profound) and NewsEdge and say they are currently in discussions with potential buyers. The News Research service will be discontinued from December 31, 2007 and the Broker Research and Insite services are being moved from Thomson Business Intelligence to Thomson Financial.

I am not really surprised at their decision to sell Profound. I have not used it for several years but many people who have attended my workshops have not been impressed by it. Complaints have included inconsistent and irreproducible search results, complex pricing, and disappearing titles and publishers. As for their news services, they have never fared well when compared against Factiva and LexisNexis.

Adverteyes is a database of who’s said what, where and when in advertisements. It includes endlines, slogans, straplines, taglines and trademarks that are currently appearing or have appeared in the UK, Ireland and the USA media. Data from unique campaigns in Canada, Australia, India and South Africa is now being added. The database is intended to provide assurance that a proposed ad line will not infringe on the current use of that line by others. It also provides information on current overly used advertising themes and on what specific brands have ‘said’ through the years. The most recent 100 straplines added to the database can be viewed free of charge but you need to subscribe to search the whole database. The annual subscription is currently £19.95

You can search using phrases or keywords that appear in the slogan combined with a product category such as airlines or foods. Alternatively you can just select a category. You cannot search directly by brand name or company – those are only picked up if they appear in the slogan. The results give the “line”, brand name, product category, product, media (print, radio, television, outdoor, other), year and country. The results are listed by ad line in alphabetical order but you can re-sort them by brand name.

The database goes back to the 1950’s and ’60’s, and it is interesting to see what advertisers could get away with at that time. There was the famous – or should that be infamous? – “Guinness is good for you” but Guinness also ran a campaign claiming that “a Guinness a day keeps the doctor away”!