Google recently announced a new toolbar called Google Related (http://www.google.com/related/). It is available as a Chrome extension and as part of the Google Toolbar for Internet Explorer but not for the latest versions of Firefox. Google Related displays a bar along the bottom of your screen that shows videos, maps, images and web pages relevant to the page you are currently on. Nothing new here, I thought. Google has had a related: command and links to similar pages next to entries on your results page for a long time but Google Related is in fact very different.

If I view similar results for the  First Great Western home page or type in related:http://www.firstgreatwestern.co.uk/ I see a list of sites that are similar in type and content to First Great Western for example National Rail Enquiries, Virgin Trains, Trainline, Arriva, Southwestern Trains.

If you have found a page that contains the type of information you are looking for ‘related:’ has always been a good way to find additional sites containing similar content and of similar quality. The option is also available on the Advanced Search screen, but you have to click on the ‘+ Date, usage rights, region, and more’ link and it is at the bottom of the page under ‘Page specific tools’ (Anyone would think they were trying to hide it from us!).

Google Related’s results are very different. Once installed it monitors every page you browse and offers content about or directly related to your current page.

Google does not always find related information for every page and currently only supports English language pages. I found that it worked for about 60% of pages that I viewed. There also seems to an unhealthy abundance of Wikipedia articles: one would be more than enough. It does sometimes come up with interesting additional information but there are times when it is not needed and its intrusion infuriating. I really do not want it getting in the way when I am booking train tickets, as in the above example, or listening to BBC Radio 4. Thankfully it can be switched off for individual pages or whole sites but I cannot see a way of switching it back on if I later change my mind. You should also be aware that Google personalizes the results of the Related bar by watching how you search and navigate the web, so what I see in the bar for a particular page will eventually not be what you see.

Overall, some of the information it finds is interesting but to be honest I have not found much that is vitally important to my search or browsing activity. If you are curious have a go and see if it works for you.