New Google, new challenges
How to get the best out of Google and improve search results
Essential non-Google search tools for researchers
General search and specialist alternatives to Google
Free search tools for scientific information
Options for searching and viewing scientific papers and information free of charge
When and how to use social media and professional networks as part of your search strategy
Business information resources
Key internet resources for business information concentrating on free and PAYG
Market research and statistics
Resources and search techniques for tracking down quality market research and statistics
Free government, official and legal resources
How to track down current and past papers, policy documents, legislation and official research
Finding and using open data
Tools and techniques for finding and using open data sets
Assessing the quality of information
How to separate the good from the bad and exceedingly ugly
Google has radically changed the way in which it analyses, sorts and presents search results and more changes are on the way. To complicate matters several court rulings and changes in legislation now dictate what Google is allowed to show us. Understanding how Google works and the effect of legislation on search is essential to developing strategies that find the information that best fits our needs.
Much of the time Google comes up with information that is "good enough": I'm out with friends - what are the options for local pubs and restaurants? Sometimes, though, we need to be sure that we are seeing all points of view and really are finding the key resources, especially if we are conducting in depth research on a topic.
This workshop will look at the way Google gathers and processes information, the regulatory environment and how we can ensure Google runs the search we want so that we get the best possible results.
This workshop is suitable for all levels of experience. The techniques and approaches covered can be applied to all subject areas.
This workshop is usually run as a full day, hands on event with opportunities for participants to experiment and try out the techniques for themselves. It can be condensed into a half day session or a seminar concentrating on key elements. Sections of this workshop can be presented as a webinar. Please contact Karen Blakeman for further information.